

Also, whereas previously, every update could be seen by all visitors no matter from where they logged in, since the shift only USAmericans can view every update, while others are randomly barred from them.

Whereas previously, each and all updates could be viewed without an own Facebook account, since then updates can only be viewed if one is logged in. On December 16, 2011, the management of the Monster High Facebook account changed. For example, remarks about Operetta's nationality, which some felt had to be French and not USA/American, resulted in the release of part of her Monster High student file, explaining that her parents emigrated to the USA when she was young. There's also an information section, which contains exclusive profiles for various Monster High characters.Īside from creating another source of entertainment for Monster High enthusiasts, Mattel also uses the Facebook account as feedback medium. Other content that gets publicized there are fan spotlights, news on the cartoon's schedule, news on the books' releases, contest information, and notifications on the debuts of new characters. The Monster High Facebook account receives about an update a day, mainly in the form of small stories about the lives of the Monster High students. The first post was an introduction post by the Facebook host, a student of Monster High whose identity has yet to be revealed but who is definitely not one of the established characters. The account was made on Decemin order to have it secured for the franchise's launch, meaning the account wasn't made use of until August 4, 2010. The Monster High Facebook account is the second of the social media accounts Mattel made to support the franchise.
